Digital Marketing: Do Organizations Need It?

Yoga Discussion

Post by mahmud99, Monday, November 29, 2021 - 12:17

Food for thought: how long do you spend Qatar WhatsApp Number List on the internet in a day? An hour? 4 hours? 8 hours? 12 hours? Think again... You're online 24/7. The mediums may vary - sometimes you're checking your mail, other times you're on Facebook or Twitter, the rest you may be on Whatsapp or Instagram or maybe Googling. But you're always connected. These platforms cumulatively form the digital sphere. And businesses which are connected with you through these mediums have your mind share. Statistics from Ad Age shows that in 2013, internet advertising expenditure surpassed newspaper ad spending for the first time. Another report by SocialTimes shows that about 33% of organic search clicks go to the first result.

Digital marketing brings a paradigm shift in marketing. Unlike traditional marketing, it is a form of inbound marketing and its goal is for you to find the concerned business. Businesses put content out for individuals to find and people may conduct an organic online search, a paid search, find your business on a social network or by reading content that has been published online such as a blog or an article. Thus through multiple digital touch-points organizations can enhance brand image and connect with their target audience. Search engine optimization can be done through both organic and paid strategies. For e commerce businesses, online advertising (text and display) plays a major role in driving traffic and converting them to leads and eventually, potential customers.
It cannot be denied that there is a growing demand for incorporating a digital strategy. It is learnt that over the last year expenses on traditional marketing has fallen nearly 160% while in the same time frame expenses for digital marketing increased over 14%. And with the increasing penetration of mobile devices and rising popularity of digital platforms this number will surely increase. Search engines are the foremost pillar of a digital strategy. According to Google statistics there are over 200 million people who use the Google search engine in a month making over 11.94 billion Google searches making it imperative for organizations to have a strong presence in this platform.


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Yoga Teacher Training

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