Social media has become a daily ritual for most of us. With over two-thirds of adults and four-fifths of teens using it every day, it’s no surprise that social media features, for example, Instagram reels, have taken the world by storm.
Even mothers are feeding their kids while scrolling through reels. However, this fast entertainment comes at a price, and we must be aware of the negative effects of social media on our brains.
Social media has become a bottomless pit of mindless distraction, and it’s time to take control. The younger generation especially spends over four hours a day on these platforms, accessed anytime through their smartphone. Such constant exposure creates a high volume of stimulation and firing of our neurons, which can alter the neurological structure of our brains over time.
With this in mind, it’s worth asking ourselves: what impact is social media really having on us, both in the short and long term?
Also read: What is Digital Dementia? How our Children and We are Destroying our Minds?
Social Media Negative Effects on Brain
1. Reducing Attention Span
On popular social media apps such as Facebook, Instagram, Twitter, and Snapchat, the user experience is characterized by an endless stream of content. From photos to captions, comments, likes, and tags, the barrage of information can be overwhelming. Moreover, notifications and app prompts can easily pull your attention away from the primary task at hand.
Did you know that lack of attention can not only hinder your cognitive performance but also shrink parts of your brain responsible for maintaining focus?
This phenomenon is caused by neuroplasticity – the brain’s ability to change and adapt.
The constant flow of new posts on social media platforms triggers a process called “variable-ratio reinforcement,” which keeps us continuously engaged and rewarded.
Unfortunately, this also leads to multitasking and decreased focus, ultimately shortening our attention span. It is one of the biggest negative impacts of social media. For many users, this multi-faceted interface creates a complex space that can cause challenges in maintaining focus.
2. Changes In Memory and Information Processing
Recent research suggests that social media is impacting our transactive memory- the way our brains process and retain information. With the rise of social media and smartphones, we rely on external sources to recall information about events instead of relying on our own memory.
While we may know where to find proof or information about an event, we may not be retaining as many details due to our reliance on technology.
Research has suggested that due to this, individuals experience a certain type of memory loss may also see negative effects on the size and functioning of their brains over a longer period of time.
Also read: Unplugging from Technology
3. Changes In Social and Emotional Response
Social media is designed to have a significant impact on our brain’s reward pathway. Every positive interaction, such as likes and comments, creates a sense of gratification from the release of dopamine.
Unfortunately, when those rewarding interactions are absent, it can lead to negative emotions such as sadness, anxiety, and even depression. It is among the top negative effects of social media on the mind.
Studies reveal that individuals who frequently use social media, particularly those under 30, frequently experience feelings of self-doubt and inadequacy, and overthink their connections with those within their social network based on content viewed online. This can result in unhealthy comparisons and negatively affect one’s self-esteem and mental well-being.

How to Take Break From Instagram and Other Social Media Platforms?
Excessive screen time can leave us feeling drained and overstimulated. Luckily, there are a few simple tips that can help you manage those feelings of overwhelm:
- Try limiting your social media time to just 35-45 minutes a day and setting a specific time to use the apps. This way, you can stay connected without sacrificing your productivity or mental well-being.
- If you find your productivity suffering because of constant phone use, then take control and increase your focus by turning off your phone while working on important projects. In addition, consider deleting social media apps from your phone to eliminate the temptation of mindless scrolling during the day.
- In today’s fast-paced world, it’s easy to get lost in the endless scroll of social media. But taking a moment to disconnect and clear your mind can lead to increased productivity and overall well-being. Instead of turning to technology, try taking a 15-minute walk or practicing meditation in a quiet space. By doing so, you’ll give your mind a chance to relax and reset.
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To Conclude
Social media offers numerous benefits, such as building relationships, broadening career horizons, and exposure to diverse perspectives. However, research has shown that prolonged social media use may negatively affect cognitive health. Although it’s tempting to constantly check our feeds, it’s essential to practice moderation to maintain a healthy brain. Don’t let social media become a time sink that diminishes the meaningful aspects of life. Take break from screen time to avoid the bad effects of social media on your brain.